White Bear Studios has designed the branding for Swordfish Works, a laser-cutting company and workshop, which “cuts anything from plastic to lychee fruit” for use in exhibitions and for custom patterns.
The studio designed a visual identity the positions the workshop as “the A to Z of laser cutting”, creating a bespoke patterned alphabet demonstrating a different laser cutting technique through each letter.
Each letter also stands for a different word to represent aspects of the company, for example A for artworking and C for customer care.
“Bold, bright” colours were used across the identity, says White Bear Studios, to represent the different colours of acrylic that the company cuts.
The new branding has rolled out across all print and digital platforms.