Proud Creative has finished its branding project for visual storytelling and animation producer, Syntropy.
At it’s core there’s an identity with two key states: entropy (or chaos), which reorders itself through syntropy (order & harmony). This is in line with the company’s objective; organising information into a narrative to explain complicated processes, ideas and events.
The logo is born of an underlying isometric grid. It’s broken up and disrupted to give flexibility and movement, but in the logo the grid comes together to create order among chaos.