Tatarstan: Land of 1001 Delights, by INSTID


Tatarstan: Land of 1001 Delights, by INSTID, is a branding programme aiming to raise the profile of Tatarstan as a tourist destination. The core values are safety, abundance and personal attention.

The style, which was developed in cooperation with local artists and graphic designers, is based on a modern interpretation of ethnic and historical traditions in Tatarstan, spanning across 1,000 years.