Consultancy SMACK has designed an interactive online Valentine’s Day campaign for Ted Baker, which sees users “go fishing”.
The Ted Baker Solemates microsite uses “psychedelic graphics and bespoke illustrations”, says SMACK, as part of a fishing game to find a match.
If users find a “match”, they’re invited to enter their details for a chance to win Ted Baker prizes. Users are entitled to three tries a day.
The style of the campaign is in line with Ted Baker’s “Hook your SoleMate” theme for Valentine’s Day, which will be appearing across store windows in the run up to February 14th.