Hausmann rebrand, by Nalla

By

9f1afe7c63ac14f7f38b629ab0c6fb77Nalla consultancy has rebranded Australian marketing agency Hausmann to mark its 25th year in business.

The consultancy collated Hausmann’s three sub-brands – Hausman, Health haus and HSPR – under one umbrella group named The Hausmann Group, and one unifying visual identity.

Nalla was briefed with creating a solution that kept the brand’s star logo at the “heart of the concept”, while evolving it for a “modern audience”, says Vicki Young, founder at Nalla. The traditional star has been changed to a “starburst” shape, providing The Hausmann Group with “flexibility”, she says.

“Crops of the logo crate dynamic slabs of contrasting colour and patterns,” says Young. “Placing the burst in place of an asterisk allows Hausmann to visually champion their straight-talking attitude. Real-life objects are also used, showing off the skill sets and services they offer.”

36fddd7267fabaab87e293e5aa68556d
43ec5a1ee995bc8f97a515f95ea7d54e
02a934fde94530ed16f9058bcd1470de
836413d410c4bcec2c11eeeb5c25b5e0

More from inspiration

View more

Colouring-in car, by Hertz

Car rental company Hertz has created a prototype car designed to deal with what it calls those “are we nearly nearly there yet?” moments on car journeys. The car’s upholstery

Swedish Design Moves, by various

London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally. The programme is based on the

Business Smart branding, by Colourful

Consultancy Colourful has created the name and branding for a new business toolkit for childminders. Business Smart has been launched by the Professional Association for Childcare and Early Years (PACEY)

Radio 1 in Ibiza campaign, by Mother Design

Mother Design – the creative arm of advertising agency Mother – has unveiled a new campaign for BBC Radio 1 in Ibiza. Using a collage technique, the campaign features artists