Women’s foundation Thinx has designed an organic, biodegradable cotton tampon and accompanying packaging.
The packaging comprises two parts – a red and white box with a tampon illustration, and a transparent outer case featuring a bold illustration of a woman’s labia, which the tampon appears to slide into.
The packaging design looks to reaffirm Thinx’s key mission to “educate and empower girls and women” and “eliminate the shame associated with menstruation”, says Thinx.
The pack of eight tampons come without plastic or cardboard applicators in order to be more environmentally friendly.
Thinx is also set to launch a reusable tampon applicator made from medical-grade silicone in June.