Thomas Dakin Gin, by Here Design

Here Design has created the identity and packaging for Thomas Dakin Gin, a small-batch gin from the north of England.

The consultancy says: “We made a curious observation about the gin world – there are no distinctive, predominantly red gin labels – and noticed a parallel with redness throughout the Dakin project: the red cole (one of the key, more unusual botanicals in the recipe) and the red-brick warehouse buildings of Manchester and the industrial north.

“This led the way to designing a brick like square bottle, with bold embossed type, and a dominant red label. This label was inspired by packaging references from early to mid-19th century, with an abundance of messaging, and a variety of type faces and styles.”