Threefold branding, by Baxter and Bailey


Consultancy Baxter and Bailey has designed a new brand identity for media agency Threefold.

Threefold plan and manage brand campaigns for retailers, aimed at shoppers. The new identity is “playful”, says Baxter and Bailey co-founder Matt Baxter, and based around the “rule of three”.

This aims to symbolise the company’s focus on three areas – retailers, brands and consumers.

The “double e” in “Threefold” has been replaced with three horizontal lines, sitting in the middle of a simple, sans-serif logotype.