Thompson Brand Partners has rebranded cashback and vouchers website TopCashback with a hummingbird icon.
The rebrand was completed to go alongside the “recent growth” the company has seen, increasing in size to 4.5 million members, says the consultancy.
“This job has been as much about positioning as it has been about creative execution,” says Nick Ramshaw, Thompson Brand Partners managing director.
A pink, green and white colour scheme has been adopted, which Ramshaw says has been used to “enable TopCashback to stand out”, while also appearing “credible”.
TopCashback CEO Oliver Ragg says the company chose the hummingbird as it symbolises “determination, agility and flexibility”, and that Thompson Brand Partners has helped to “create an identity that brings the company to life”.