Offthetopofmyhead has created the name and campaign identity for Survival International’s Tribal Voice project.
In the project, Survival is giving satellite communications technology to tribes so they can speak to the world.
John Spencer, Offthetopofmyhead’s creative director says: “Our campaign identity for Tribal Voice is to help raise awareness and funds.
“The logo is a re-imagination of the ubiquitous Wi-Fi symbol – its painterly interpretation was inspired by tribal body decoration. The symbol is used as a ‘watermark’ on photographs, including hero images for Twitter, Facebook and YouTube.
“It’s also used as a ‘supergraphic’ on the Tribal Voice microsite, digital flyers and posters, screensavers, event materials and merchandise.”