DixonBaxi has created the brand concept for Turkish state broadcaster TRT World.
The consultancy helped to create the English-language news brand’s editorial principles and brand strategy, and designed a full identity system.
The visual identity is centred on the concept of “where news inspires change”. DixonBaxi has designed titles for each news segment, including weather and economics, featuring thousands of different particles.
Each segment features its own graphic and colour system but is unified by the overall brand identity. 13 different brand films have been made to capture TRT’s editorial values and the focus of its news coverage.
The broadcaster’s news studio also features a giant digital wall which changes throughout the day to reflect the news that is breaking.