Turner Prize 2015 identity and collateral, by Tangent Graphic

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Tangent Graphic has created the proposition “Show Me Something New” for this year’s Turner prize as part of a positioning, which Tangent’s senior account manager Stewart Drummond “frames the Turner Prize as more than simply a contemporary art exhibition, but as an unmissable event and unique visitor experience.”

Drummond says the campaign has “adapted to its environment and challenged the everyday content around it.”

The messaging is “simple and direct and wasn’t overly stylised, helping achieve standout in saturated environments,” he adds. 

This year’s exhibition is taking place at Tramway in Glasgow and the winner will be announced on 7 December.

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