Where to? Uber campaign, by various

Uber’s in-house design team has launched a new advertising campaign.

Produced in collaboration with agencies Bartle Bogle Hegarty (BBH) London and Manning Gottlieb OMD, the campaign is called “Where to?” and is centred around the idea of “the effortless journey”, says Uber.

The campaign film has been directed by Kim Gehrig and tells the story of a young couple on their first date.

The physical campaign features design by The Mill and brightly coloured illustrations by Serge Seidlitz, Tom Haugomat and Jack Hudson, and highlights the ease of getting from “A to B” with Uber.

The film has now launched, and the physical campaign will be rolling out across London, Manchester, Birmingham, Leeds and Edinburgh.