Digital consultancy Universal Everything has worked with Zaha Hadid Architects and Samsung on a new interactive installation set to open at this year’s Milan Design Week.
Unconfined is based on Samsung’s newest phone release, the Galaxy S8. Visitors create their own avatars using the S8, which then take over the curved screens in an architectural installation that visitors can walk through.
Universal Everything creative director Mike Hughes says the exhibit is “a fusion of architecture, light, moving image and sound design”.
Milan Design Week – otherwise known as Salone del Mobile Milano – takes place across Milan, Italy 4-9 April 2017.