Unexpected Opera identity, by Premm Design


Premm Design has rebranded Unexpected Opera, a group specialising in “cabaret opera”. Their shows are described as ‘mash-ups’ presenting opera’s incredible range while exploring a variety of characters and ideas.

The consultancy says: “After presenting a number of possible approaches, we agreed on a logo that used emoji-like letterforms. These act as shorthand for laughter, singing and surprise, immediately suggesting a witty, fun and playful offering – and not what you might expect from opera.

“The faces also provide a modern take on the ancient Greek masks so often associated with theatre. They can be joined by others in different combinations to create sets of characters or an ‘audience’, featuring more or less prominently on publicity material as appropriate for each event.”