ValuePenguin branding, by Moving Brands

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Moving Brands has designed the branding for New York-based financial advice company ValuePenguin.

The consultancy says that data has been placed “at the foundation” of the identity system, and that it has designed an infographic style that uses the brand’s secondary colour palette of “vibrant colours” against a primary palette of “neutral greys and warm yellows”.

Moving Brands also designed the brand’s website.

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