Venice Biennale Hong Kong pavilion branding, by Hato Studio

By Sarah Dawood June 12, 2017 5:39 pm June 12, 2017 5:39 pm

Hato Studio has designed the branding for the Hong Kong pavilion at this year’s Venice Biennale, which is centred around the work of multi-disciplinary artist and musician Samson Young.

The pavilion is made up of an exhibition called Songs for Disaster Relief, which features artworks of different mediums exploring the concept of charity music singles.

The visual identity features a bust of Ancient Greek philosopher Pythagoras, who is a recurring motif in Young’s work, along with typography composed of Young’s own handwriting and a neon colour palette influenced by his sign installations.

It also looks to visually interpret the “cut-and-paste composition” that normally make up charity singles, which are put together with the help of many different musicians. This is portrayed through an “assemblage of different structural elements”, says Hato.

A book created for the exhibition mirrors the look of an album or cassette case, with “Side A” featuring Young’s work for the exhibition and “Side B” signifying his back catalogue. A gradient effect has been applied to the book and exhibition space to signify “progress” as visitors read or navigate through it.

The visual identity has rolled out across print marketing materials, merchandise, the exhibition space and on the Venice Biennale website.

The 57th Venice Biennale is open currently until 26 November 2017 at the Giardini Arsenale, Venice, Italy.

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