Studio Theolin and designer Tom Collins have collaborated to create the visual identity for a new online video festival in Sweden.
VidStar Festival is a weekend-long event featuring a closing party, as well lectures, scene appearances and seminars from 30 Swedish YouTube vloggers, including 2chips1cola, Anty and Ebba Lindblad.
The brightly coloured identity is born from the idea of “celebrating the digital stars of tomorrow”, according to Collins.
“We wanted to capture some of the energy of the vlog world in the 2-dimensional assets that we created,” he says. “The style of the iconography is intended to reflect that sense of movement and evolution.”
VidStar Festival will take place on 9-10 September at the Ericsson Globe arena in Stockholm, Sweden.