Consultancy Robot Foot has designed the packaging for a new craft lager range from Vocation Brewery.
The packaging design includes a “clean” white background, interrupted by “bright neon flashes” of spray-can paint effects, says Robot Food.
These colours have been used to differentiate between the three products in the range: Pure Pilsner, Yakima Pilsner and Dirty Pilsner.
The new range aims to put craft lager “back in the spotlight”, after the recent interest in specialist and craft ales has taken precedence, says the consultancy.
The range will roll out across bars and retailers in the UK from this month.