Wacoal rebrand, by Notable

Brand consultancy Notable has created a new brand identity for women’s lingerie brand Wacoal, which aims to appeal to the “modern, female customer”.

The company produces lingerie and swimwear for customers across a “complete spectrum”, says Notable, to provide for “fuller-busted” and “fuller-figured” women.

Notable gave four lingerie sub-brands owned by the company a new visual identity, including Freya, Fantasie, Elomi and Wacoal.

The new visual identities aim to “celebrate the diversity of women’s body shapes”, says Clare Styles, founding partner at Notable.