Watmuff & Beckett branding, by Pencil Studio

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Pencil Studio has designed the identity for food brand Watmuff & Beckett.

The consultancy says: The company was set up by two old school friends who while at school scribbled their pipe dreams of working together on their exercise books.

“We wanted their packaging to form a strong part of their brand, the defacing of each other’s school books, always willing to mock each other and enjoy the fun behind it. So we took the scribbles from their school books to the packaging of their products, using the humble biro as the tool of their brand.”

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