Way of the Desperados campaign, by Wieden+Kennedy Amsterdam

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Wieden+Kennedy’s Amsterdam office has designed a campaign for beer Desperados, which looks to turn it into a “fun and crazy lifestyle brand” that is “not too polished”, says the consultancy’s creative director Joseph Burrin. The Way of the Desperados campaign is being executed through print collateral, television advertising, online and through merchandise. The campaign’s online platform also has a selection of GIFs and animations, which will be expanded by additions from various artists over the year.

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