Winter Croc Adventures for Lacoste, by MNSTR

BACKSTAGE MNSTR STOP MOTION 2

Paris based digital consultancy MNSTR has created a social and digital campaign for Lacoste featuring its famous crocodile incongruously placed in a winter wonderland.

It is also rolling out in stores across Europe, the US and Japan. To this end, the adventure is an “intercultural Christmas tale” apparently told through unifying metaphor of a crocodile playing winter sports.

A paper-cut aesthetic has been used to tell the brand story, which will feature on touchpoints including Instagram, Snapchat, the Lacoste website, point of sale, shop windows and gift wrappings.

BACKSTAGE MNSTR STOP MOTIONINSTAGRAM LACOSTE WINTER CROC ADVENTURES 2KV2LACOSTE OUTLETSLACOSTE WINDOWS PARIS CHAMPS ELYSEES