Zeek ice hockey sticks, by Buddy

Logotype

Buddy has branded a high-end “revolutionary” hockey stick, designed by a Devon-based composite manufacturer, which works in the aerospace, F1 and healthcare industries.

The prototype stick with its “puck grip” technology has been designed to compete with Canadian and US made sticks.

Buddy wanted the brand to “look the part in the locker room” and to this end has created a lightening Z mark and logotype to evoke “precision, ferocity and speed”.

The stick graphics show “impact and clarity” when in use for maximum brand impact with opponents and spectators.

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