Threefold branding, by Baxter and Bailey

Consultancy Baxter and Bailey has designed a new brand identity for media agency Threefold. Threefold plan and manage brand campaigns for retailers, aimed at shoppers. The new identity is “playful”, says Baxter and Bailey co-founder Matt Baxter, and based around the “rule of three”. This aims to symbolise the company’s focus on three areas – […]

The SOL Foundation branding, by Designhouse

Designhouse has designed the visual identity for a new children’s charity, The SOL (Sports, Opportunities, Lives) Foundation, which aims to enhance the prospects of underprivileged young people through sport. The brightly coloured identity is inspired by Henri Matisse’s cut-outs, comprising a Venn diagram overlaid with the SOL acronym.

Here East wayfinding system, by Dn&co

Dn&co has designed the signage and wayfinding system for Here East’s digital and creative campus at the Queen Elizabeth Olympic Park in east London. The tech hub’s signage system is inspired by electronic circuit diagrams, while digital screens embedded into walls display a sequence of digital maps, signposting and brand messages, developed by digital agency […]

Isaac Newton’s Principia reissue, by Kronecker Wallis

Publishing house Kronecker Wallis has launched a crowdfunding campaign to publish a new edition of Isaac Newton’s Principia, to coincide with the 330th anniversary of its original publication. Kronecker Wallis hopes to bring together the disciplines of science and design with the new edition, which features a clean and minimal aesthetic juxtaposed with petrol blue […]

Head Carrier album artwork, by Vaughan Oliver

Vaughan Oliver has designed the artwork for the Pixies’ new album, Head Carrier. The artwork will go on display for the first time at the Northern Design Festival in Newcastle, as part of the exhibition Where do Ideas Come From? For more information about visiting the festival, head here.

London Design Biennale visual identity, by Pentagram

Pentagram partner Domenic Lippa has revealed that he was behind the design of the visual identity, signage and communication materials for the inaugural London Design Biennale, which recently took place at Somerset House. The identity features an expanding and contracting logo, which acts as a device for each of the entries to sit within. An orange […]

Virginia Woolf book covers, by Aino-Maija Metsola

Helsinki-based illustrator Aino-Maija Metsola has designed front covers for a series of Virginia Woolf books, which are being republished by Vintage Classics. The illustrator has created designs for books including Mrs Dalloway, To the Lighthouse, Orlando, The Waves, A Room of One’s Own and The Years. The books are available to buy from Penguin’s website […]

Paper, by Ludwig Rensch

Product designer Ludwig Rensch’s minimal printer design, Paper, turns to the core functions and features of this common household and office item.

Brand Survival Kit, by Tann Westlake

Consultancy Tann Westlake has created a clever promotional pack, bespoke for each client it works for. The Brand Survival Kit includes a selection of “gifts” for clients within a tin, packed up as an essentials kit with military-inspired typefaces, imagery, packaging and creative copywriting. Each pack also includes a personalised booklet with the client’s future account […]

Jude's ice cream

Jude’s Ice Cream, by ASHA

ASHA has redesigned the packaging and branding for British ice cream brand Jude’s. The design features new colour combinations and an ice cream kite mark bearing the words “Great British ice cream”. Wanting to move away from previous designs involving traditional Cornish scenes and hand-labelling, ASHA says it was inspired by other luxury ice cream competitors. The new packs […]

Eenymeeny branding, by Iya Studio

Iya Studio has designed the branding for children’s online store Eenymeeny, using two colourful, animated characters as the main visual icons. The studio’s aim was to create a “fun and design-led brand”, using a “bold colour palette and typography”, it says. The two characters, Eeny and Meeny, aim to represent the “fun, hectic and colourful scenarios” […]

Apple Macintosh, by Dorothy

In 1984, Steve Jobs launched the Apple Macintosh with this Orwellian-inspired advert. The slow and chunky home computer signalled the start of things to come for Apple, as well for its customers. Art studio, Dorothy, has expressed its love for the first ever Mac by creating a three colour litho print, in which tiny people are […]

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V&A set for blockbuster Pink Floyd exhibition

Pink Floyd’s Roger Waters and Nick Mason have been brought together with the designers who helped define the visual language of the band ahead of a V&A show, which is set to be on the same scale as the museum’s David Bowie exhibition.