Packaging

Moses Lake Cellars branding, by Thirst Craft

Studio Thirst Craft has designed the branding and packaging for American wine brand Moses Lake Cellars. The design aims to imbue luxury, says lead designer Craig Black, but also uses typographic, brush-stroke lettering that is “bold and youthful”. The label is printed on a Spanish “luxury” paper stock, and incorporates a monochrome colour palette, alongside […]

Superfly bottle design, by B&B Studio

B&B Studio has designed a “no logo” bottle for Superfly; the latest addition to Firefly’s range of juice drinks which has been created in collaboration with mixologist Mr Lyan. The bottle design features illustrations inspired by botanical books, and does not include a logo on the front in order to create “intrigue and allure” around […]

Hoppy Seabird packaging, by Limegreentangerine

Consultancy Limegreentangerine has designed the branding and packaging for new craft beer brand Hoppy Seabird, owned by Gower Brewery. The range, which includes an APA, IPA, lager and stout, aims to “not take itself seriously”, and hark back to its brewer, says Alex Down, head of brand at Limegreentangerine. The branding features an illustrated emblem of […]

Beanz Meanz Heinz campaign, by Jones Knowles Ritchie

Jones Knowles Ritchie has created a 50th anniversary campaign for Heinz Beans, which playfully depicts what beans “means” to different people through various can designs. The campaign includes the limited edition packaging, alongside an pop-up café in Selfridges on Oxford Street, London, and a store window display. There are 50 different iterations of the tins, […]

Tamdhu Single Malt Whisky limited edition pack, by Good

Consultancy Good has designed the packaging for a limited edition of Tamdhu Single Malt Whisky, which looks to reference the Victorian origins of the brand. The single malt whisky is 50 years old, and retails at £16,000. The bottle features a crystal decanter, which was created by Good alongside glass specialist Katy Holford. Silver detailing […]

Van Leeuwen Artisan Ice Cream rebrand, by Natasha Jen

Pentagram partner Natasha Jen has designed new branding and packaging for US ice-cream brand Van Leeuwen Artisan. The new look is made up of an italic logotype and a series of block colours to represent different flavours – “minimal graphics”, says Pentagram, which aim to “stand out in store and look great on social media”. […]

Sweet Freedom packaging, by AfterHours

Consultancy AfterHours has redesigned the visual identity and packaging of Sweet Freedom, a range of fruit syrups and sweet foods that are suitable for diabetics. A “charming, woodland creature” was designed to represent each product in the range, says AfterHours creative partner Kelly Bennett, with each animal chosen to reflect the colours of the product. […]

Vocation Brewery craft lager packaging, by Robot Food

Consultancy Robot Foot has designed the packaging for a new craft lager range from Vocation Brewery. The packaging design includes a “clean” white background, interrupted by “bright neon flashes” of spray-can paint effects, says Robot Food. These colours have been used to differentiate between the three products in the range: Pure Pilsner, Yakima Pilsner and […]

Harvey’s Brewery craft beer can design, by WPA Pinfold

WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with local artist Susan Lynch to create paintbrush-inspired illustrations for the packaging, which uses colour to differentiate between beers in the range. Harvey’s brand colours of […]

Fourpure beer packaging, by Mr B & Friends

Mr B & Friends has designed the packaging for two new beers from London-based craft brewery Fourpure. The two new brews include Shape Shifter, an IPA from the West Coast of the US, and Flatiron, a red ale from Colorado. Both beer cans take on an illustrative style, with Shape Shifter featuring a sea serpent […]

Eat 17 branding, by Together Design

Together Design has designed the visual identity for grocery store and restaurant concept Eat 17, which currently has three sites in the UK. The identity features a bright colour palette and centres around an illustration concept called The House of Eat 17, with different rooms depicting various aspects of the company, such as food shelves, […]

Larios 150 bottle design, by Brandhouse

Branding consultancy Brandhouse has designed the special edition bottle for Larios Gin to mark the drink’s 150th anniversary. Larios 150 takes inspiration from the first Larios gin bottle from 1866, which featured a simple, circular cream label on traditional green glass. The new design features the same colour palette but has a botanical-style illustration all […]

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