Packaging

Cool Chile rebrand, by Bless Design

Bless Design has rebranded London-based Mexican food supplier Cool Chile in a bid to exhibit a stronger presence on the shelf. The rebrand will include a new-look coloured packaging, simplified logo and updated website. Kelly Peak, managing director of Cool Chile says: “By working closely alongside Bless Design, we are confident that the significant investment […]

Games for Laurence King, by Angus Hyland

Pentagram’s Angus Hyland has designed two games for Laurence King publishing – Dazzleship Battleships and Rock Paper Scissors Bomb. Dazzleship Battleships is, as you might imagine, a twist on the boardgame classic battleships, only involving dazzleships – which featured unique camouflage patterns and were deployed during World War One by allied naval forces. The patterns […]

Kin branding and packaging, by Sheridan&Co

Sheridan&Co has designed the visual identity and packaging for Kin, a range of nutritional supplements developed by Kyle and Kelly Maslen’s company, Kmpt. Kin is designed to be “genderless” and “more inclusive” than competitor brands, says Sheridan&Co CEO, Michael Sheridan. The logo features a simple, sans-serif typeface with a diamond mark appearing in between the […]

American Serve Jack Daniel’s packaging, by JDO

JDO has designed the packaging for American Serve, a Jack Daniel’s ready to drink product in Australia. The range features one and a half shots of Jack Daniel’s Old No.7 with a splash of either cola, ginger or lemonade. Ray Smith, JDO creative director says: “The challenge was to see how far we could push […]

Beau Cacao packaging, by Socio Design

Socio Design has designed the packaging for London-based chocolate company Beau Cacao’s first two bars, Asajaya and Serian. The design features a geometric gold foiled pattern inspired by Malaysian fabric designs, as the company sources its cacao bean from growers in Malaysia. It also reflects the geometric moulded shape of the chocolate bar itself, which […]

Booths own label wine packaging, by Smith&+Village

Smith&+Village has redesigned the packaging for supermarket Booths own label wine packaging. The consultancy placed the supermarket’s crest on the front of the label alongside its original name, EH Booths & Co, to reflect its history as a wine importer. The typeface used is based on Gill Sans, and appears in light regular and semi […]

Whisky Blender branding and packaging, by Front Page

Front Page has created the branding and packaging for Whisky Blender, a whisky company which allows customers to select from a total of seven blends to create their own whisky. The visual identity uses different colours and textures to represent the seven flavours in the blending lab. The label on each whisky bottle is designed […]

Butterfly Twists rebrand, by JKR

Consultancy JKR has rebranded footwear brand Butterfly Twists, giving it a new, angular butterfly logo. JKR says it has given the brand a “more minimal, graphic icon” with four “twistable variations”, and the logotype has been updated to a “modern, geometric style”. Alongside the rebrand comes a new packaging design and a new colour palette […]

Carlsberg limited edition packaging, by Taxi Studio

Taxi Studio has designed limited edition packaging for Carlsberg’s portfolio of beers. Each pack in the collection celebrates a different ingredient found in Carlsberg, including barley, hops and yeast. The packs will be available to buy until September 2017.

Lyle’s Golden Syrup seasonal packaging, by Design Bridge

Design Bridge has designed seasonal packaging for Lyle’s Golden Syrup to coincide with Pancake Day. The design, which will appear on all tins and squeezy bottles for a three-month stretch, looks to “make it Pancake Day, every day”, according to the consultancy. Features include swapping out the brand name with the phrase “Flippin’ Good Pancakes”, […]

Shipyard beer range, by JDO

JDO has designed a range of craft beer packaging for Marston’s Shipyard in a bid to add “craft appeal”. Part of the brand task was to clearly differentiate the IPA and APA variants to aid consumer navigation of the range. Malcolm Phipps, JDO design director says: “We’ve rooted Shipyard back into the craft category and […]

Shower Beer, by Snask and Fredrik Tunedal

Swedish consultancy Snask has created and branded a new beer brand from scratch – but the drink is intended for consumption in a shower, not a pub. The consultancy has worked with brewer Fredrik Tunedal to create Shower Beer – a pale ale in a 180 ml bottle, which is meant to be “gulped in […]

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