Is there a formula for perfect branding?
After Pentagram partner Paula Scher Tweeted her “formula” for branding last week, a series of design consultancies have responded with their own equations.
Last week Pentagram partner Paula Scher – speaking at the Brand New conference in New York – tweeted her “equation for branding”.
In response, we asked a series of consultancies to create their own formulas for the perfect brand. Some are serious, some are more light-hearted and some are tongue-in-cheek.
The original Pentagram tweet – showing Paula Scher’s “equation for branding”
“Identity = Form + Application x Audience + Time.” Paula Scher’s equation for branding. #bnconf pic.twitter.com/a45komV7N1
— Pentagram Design (@pentagram) September 24, 2015
A response on Twitter from The Beautiful Meme
pic.twitter.com/jko3qIsaBm — The Beautiful Meme (@beautifulmemes) September 25, 2015
We asked a series of consultancies for their own “equations”:
The Allotment:
Carter Wong:
DesignStudio:
The Partners (an equation for an identity and an equation for a brand):
SomeOne (an equation for an identity and an equation for a design agency):
Do you have a formula for perfect branding? Let us know in the comments section below.
Read this next
Who wants to reduce such a great discipline to maths? And why? What’s much more helpful is an engaging definition that inspires people. This is mine:
Branding is… standing for something and bringing it to life through theatre, wit and detail.
http://www.becolourful.co.uk/2015/09/branding-in-sixty-seconds/
Interesting to see some of the big hitters in design struggling to identify the difference between identity & brand.