Dew Gibbons designs limited-edition packs for Aussie haircare

Dew Gibbons has designed summer-themed limited-edition packaging for the Aussie haircare brand.

Aussie, which is owned by Procter & Gamble, tasked Dew Gibbons with creating new labels for Miracle Moist and Colour Mate. It awarded the brief without a pitch on the strength of Dew Gibbon’s pre-existing position as Aussie brand guardian.

Dew Gibbons has created on-pack illustrations featuring kangaroo motifs hidden among hibiscus flowers, which are intended to emphasise the brand’s Australian heritage.

The consultancy says it has executed all Aussie’s branding and packaging work since being appointed brand guardian five years ago.

The new design launches in June.