Juices revamp

Cheltenham-based consultancy Silver Worldwide has created a new identity for apple juice producer Bensons.

The consultancy has developed a new logo, packaging and other materials. Jeremy Benson, director of Bensons, says, ’Silver Worldwide has helped us to align our brand, which had become fractured over time, unifying our “Chilly Billy” iced lolly range with our fruit juices.’

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