Here in Womanworld, we need to create a differentiated basic product that fits into the brand architecture – for the purposes of this brief, maybe a cut-down version of Woman might work to reflect the more simple product features, but think about a brand extension. This product must have in-built strength and endurance to be able to do the womanual labour we dislike so much, but we can value-engineer the high pain threshold and lack of understanding feature. It’s a short week, so let’s keep to budget and get it done in a couple of days.
Jonathan Hubbard, Creative director, Interbrand
Design brief for a man – Mental capacity: agile intellect, grounded intelligence, humour and a smattering of irony. Implicit functions: compelling conversation and stimulating company on all levels. Bodywork: physically lean with good hands. Internal mechanics: warm kind heart. Bonus design feature: enough blood to ensure simultaneous operation of brain and balls.
Giovanna Forte, Managing director, Funnelly Enough