APGDI rebrands but postpones report

The Associate Parliamentary Group for Design and Innovation is unveiling new branding and a different name, as part of David Worthington’s rebrand of its parent body Policy Connect.

The organisation, whose remit includes improving public procurement procedures for design, is now called The Associate Parliamentary Design and Innovation Group. The subtle change to the name was implemented ‘to allow it to fit in with the new branding and wording style’ of Policy Connect’s 13 parliamentary groups, according to APDIG group manager Jocelyn Bailey.

Worthington oversaw the development of the logo, which is in line with the Policy Connect identity. The marque will be applied to the APDIG microsite as part of Worthington’s redesign of the entire Policy Connect website, which is set to launch before the end of the year.

APDIG’s new branding is intended to ‘provide a much more solid branded presence, helpful when working as we do with the Design Council and Nesta, which are very strong brands in their own right,’ says Policy Direct communications manager Daniel Golding.

‘The website will have a clearer and more user-friendly microsite, and communicate what we are doing better to stakeholders and parliamentarians,’ says Bailey.

Meanwhile, the launch of APDIG’s public procurement report has been postponed. Originally due to launch on 11 November, the report will now be published before the General Election, likely to be in May.

‘It has become increasingly apparent that we need to go out to consultation on the recommendations, in order to identify likely partners to take our ideas forward,’ says Bailey. She claims that between now and publication, the report will be ‘fine-tuned’.

Bailey adds, ‘We are still full steam ahead and talking to a lot of different people.’

APDIG is now waiting for the results of the General Election and says that it will be ‘responsive’ to any changes that the election precipitates.

Policy Connect is rolling out its branding over the next few weeks.

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