Brandopus has redesigned the Clover brand for client Dairy Crest. The design aims to elevate the distinctive nature of the clover symbol, giving it a more intrinsic role within the identity. The consultancy has worked with Dairy Crest for around 18 months, and has also redesigned its Country Life butter. The new Clover brand will hit shelves on 14 September.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.