Non-executives need design experience – and vision, too

If I could bring in anyone from outside the design industry as a non-executive director, who would I choose (Voxpop, DW 11 February)?

A small business like ours can be nimble and respond quickly to opportunities while offering something new and unexpected. It can also make that small dream we all once had become a bigger one. I’d like my non-executive director to challenge and contribute to our vision, scrutinise our performance and probably have an interesting little black book.

So, I’d go for someone like Nick Jones – a complete visionary in his field, with an understanding for brand building and an appreciation of the role design plays for local and global businesses.

Robert Tamarro, Co-founder and creative director, Undercurrent, by e-mail