We must keep our focus on the facts of sustainability

It was interesting to read Take Stock, Anna Richardson’s feature about the sustainable process (DW 11 February).

Here at Bournemouth University we have launched a short course for business titled The Myth of Sustainability, so it’s always good to read contributions to this debate in the industry. The challenge for business is to understand the difference between the fact and fiction of sustainability. So much has been written on this subject that it can be difficult to decipher what will make a difference.

Our course is aimed at new designers and small- to medium-sized enterprises especially, but also anyone interested in diversification. We will analyse product lifecycle and the merits of recycling, biodegrading and converting. We would expect the course, and the first participants, to add new and valuable insight to the debate.

Norman Stock, Business relationships officer, School of Design, Engineering and Computing, Bournemouth University, by e-mail

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