CBS to launch its first non-US channels, with design by Kemistry

CBS is set to launch its first non-US channels, with design by Kemistry. In a tie-up with Chello Zone, CBS will launch three new stations on Sky on 16 November. Kemistry refers back to CBS’s ‘golden age’ of programming in the 1960s and 1970s for its branding, promos and idents. ‘These days, the budgets aren’t massive and you can’t afford big cinematic sequences, so the branding has to work much harder,’ says Kemistry’s creative director on the project Craig Hadley.

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