Five Foot Six website for Raft targets dual audiences

Five Foot Six has created a new website for skin charity Raft which will offer a split navigation to appeal equally to fundraiser groups and researchers.

The consultancy was invited to make a proposal on the strength of a recommendation in April and competed against two other groups to win the contract.

Five Foot Six partner Algy Batten says, ‘The current website is very static and we need to improve its profile in terms of fundraising.’

Details on upcoming fundraising events, past events, appeals and an A-Z fundraising guide will make the site ‘more newsy’, says Batten, who is aiming to design the site for a younger audience.

Photography by John Wildgoose has been commissioned, particularly to demonstrate the research side of the work. ‘We’ve gone for positive rather than graphic images, with less emphasis on shock value and more on the practical benefits of the work Raft does,’ says Batten, who also uses photography to illustrate fundraising case studies.

Launching on 9 December, the new site will be ‘less donor-centric and more geared toward fundraising’, Batten says, but it will also offer a ‘demystified science section, making the work more digestible, while still maintaining a science credibility’.

The company’s purple colour has been used throughout the site, with pink applied as an indicator for the fundraising side and blue for research.

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