Lambie-Nairn is working on the branding for the Arts Club, based on London’s Dover Street, as part of a dramatic refurbishment of the 146-year-old private members’ club.
The Arts Club appointed Lambie-Nairn in the spring, following what the consultancy understands was a three-way credentials pitch. ‘We were the only group that offered creative work during the pitch,’ claims Christian Schroeder, chief executive of Lambie-Nairn.
‘We are looking at the future of how the Arts Club represents itself from a holistic branding perspective, as part of an ongoing refurbishment project to take the club into the 21st century,’ adds Schroeder.
He claims that the consultancy is working on ‘an overarching new visual and experiential identity’ for the Arts Club.
The new branding will launch in 2010.