300 Million has been appointed to develop the brand identity for the Orchestre de Paris, following a combined creative and credentials pitch against three French companies.
The consultancy was invited to pitch after giving a talk to the Association of French Orchestras about its branding work for the London Symphony Orchestra.
It was tasked with transforming all of the orchestra’s print materials, from its use of typography and colour to its editorial content and voice.
‘The orchestra’s original logo has important heritage,’ says 300 Million creative director Matt Baxter. ‘We will keep the historic doves, but everything else is up for grabs.’
The new identity, which is set to launch in March, is timed to coincide with the appointment of a new musical director in September and the move to the Jean Nouvel-designed Philharmonie de Paris in 2012.