Beef has created an identity and website for Gap Medics, a new initiative from charity Work The World aimed at 16- to 18-year-olds interested in studying medicine abroad. The consultancy has designed a brand it says looks ‘youth-oriented but not trendy’ with a ‘textural and slightly urban’ font. Split photography is used across communications to announce each destination and the profession. Branding for each country uses a separate colourset.
We speak with product designers about how micro-mobility vehicles like e-bikes and scooters can be made appealing for wide-ranging modern audiences.
Moves, changes and appointments happening across the design industry
From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current?
Having won an award for services to design education, we chat to the designer about why craft isn’t as important as we might think, and why recycling is a con.