Parker Williams designes packaging for Waitrose

Parker Williams has designed packaging for Waitrose’s new range of Italian pasta sauces. The six products will be available in stores this month. Parker Williams creative director Jo Saker says, ‘Our brief was to create a strong sense of Italian style and skill, but without the over-used Tuscan imagery. We wanted a design that is rooted in authenticity, but expressed in a clean, contemporary way.’

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.