Parker Williams has designed packaging for Waitrose’s new range of Italian pasta sauces. The six products will be available in stores this month. Parker Williams creative director Jo Saker says, ‘Our brief was to create a strong sense of Italian style and skill, but without the over-used Tuscan imagery. We wanted a design that is rooted in authenticity, but expressed in a clean, contemporary way.’
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.