Parker Williams has designed packaging for Waitrose’s new range of Italian pasta sauces. The six products will be available in stores this month. Parker Williams creative director Jo Saker says, ‘Our brief was to create a strong sense of Italian style and skill, but without the over-used Tuscan imagery. We wanted a design that is rooted in authenticity, but expressed in a clean, contemporary way.’
Research into the UK’s craft economy from UCA highlights economic growth and a rise in online opportunities but also gaps in support for makers.
Oluwaseyi Sosanya, founder of Gravity Sketch, tells Design Week virtual 3D sketching is a “gateway to new abilities”, so long as the industry can overcome a “cultural hurdle”.
The updated look for Sillages Paris features a new typeface, illustrations, art direction and brand visuals, all communicated in a “bold and fun” visual language.
Finding the perfect balance between your bottom line and your team’s wellbeing is key to making your agency the best it can be.