Parker Williams has designed packaging for Waitrose’s new range of Italian pasta sauces. The six products will be available in stores this month. Parker Williams creative director Jo Saker says, ‘Our brief was to create a strong sense of Italian style and skill, but without the over-used Tuscan imagery. We wanted a design that is rooted in authenticity, but expressed in a clean, contemporary way.’
The design is the “rebellious” cousin of Fortnum’s handmade English chocolate line and even saw the consultancy work on the shape of the chocolate.
The previous branding for The B Team — which aims to make businesses more sustainable — was “dry” and “authoritative”.
Developed and launched by Heimat Berlin, the typeset uses original graffiti scrawled on the Wall during its 28-year history.
The publication – based in Washington, D.C.,US – has unveiled updates across its print and iOS offerings.