Car brand Volkswagen has introduced a new brand typeface, which will be used on all touchpoints, including communications and on vehicle dashboards and displays.
The new typeface has been created by German consultancy MetaDesign, working with typographer Hannes von Dühren.
The new Volkswagen Head and Volkswagen Text typefaces replace the previous VW Headline and VW Utopia typefaces, which were also created by MetaDesign and have been used by the car brand since 1997.
Volkswagen says the update has come about because “increasingly digital cockpit design means that brand elements such as the typeface are becoming more prominent inside the vehicles.”
It adds that using a proprietary typeface will also be more cost-effective, as it means the company won’t have to pay license fees for type use.
MetaDesign says the typeface “radiates dynamism, modernity, and the human touch”.
It says the typeface has been designed “With regard to modern technical standards and criteria such as space, legibility, multi-lingualism, and cross-media practicability”.
The consultancy adds: “As in the distinctive Volkswagen vehicle design, form and function harmonise to create a unified whole. Angles, edges, and curves create visual bridges and a pleasant flow.”
Xavier Chardon, head of marketing at Volkswagen Brand Cars, says: “Having a typeface that we can use in both our communication and our products is a new quality for Volkswagen.
“This typeface is obviously inspired by our vehicle design, communicates the character of our brand and offers Volkswagen customers a distinct and sustainable brand experience.”