BT ponders on venture name

Proposals for the identity of BT’s joint venture with AT&T are being tested on the public through a series of focus groups.

Names reportedly under consideration for the 6bn venture include Ignite, Vitality, Joule, Aereos and Inzeo, as well as more conventional options like Globecom and Concert.

The name Concert is already given to BT’s American business and was also used for the aborted merger with MCI last year. But a spokeswoman for Wolff Olins, creator of the Concert brand, says the consultancy was not involved in the current proposals.

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