If your staff spend much of their time gorging on the hi-tech world of multimedia, what better way to motivate them than to take them back to the Middle Ages. The whole throng at Rufus Leonard took part in its annual staff jaunt the other weekend (including MD Neil Svenson, pictured above hugging a knight) – this time to a themed event at Bishop’s Palace in Wells, Somerset. After dressing in weedes, much mead was drunken (see Susan Costello, head of IT, top) and banquet wittles supped upon. Back in the 20th century, marketing director Jane Jones admits it was ‘quite uncivilised’.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.