Digest

PowerBreaker, the electrical circuit breaking range made by GreenBrook Electrical, is to have a packaging redesign. The revamp, by The Sandom Group, is partly aimed at preventing over-zealous DIY customers from damaging the packs when opening them to examine the goods. The new look will clearly reveal the unit on a blue and green background and try to explain the PowerBreaker’s use up front. A GreenBrook Electrical spokeswoman says: ‘The actual product is displayed to full advantage avoiding one of the regular problems with previous packaging, that of consumers opening the packs at point-of-sale.’

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