M&S plans to pursue new in-store direction

Marks & Spencer is planning to revamp a number of its 290 stores to help shoppers find their way around them.

Marks & Spencer is planning to revamp a number of its 290 stores to help shoppers find their way around them.

The chain is currently in discussions to re-signpost its stores and confirms that although no design groups have been specifically appointed, it certainly expects to make a budget available for the work.

“We are looking at signage in our stores to see how signposting can make it easier for customers to see what they want to buy. It could show that this might be appropriate if you are young and trendy, or this is something more classical,” says a Marks & Spencer spokeswoman.

She adds that internal discussions on the subject are already taking place.

The ailing retailer, which has suffered rounds of severe drops to its share prices this year, is conducting a strategic review led by chief executive Peter Salsbury.

Analysts have speculated that the comeback plan might involve dropping the St Michael label in favour of designer brands, or selling and re-leasing its biggest stores to raise cash.

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