Springetts in the air for Yoplait

YOPLAIT DAIRY CREST has renamed itself as YDC, introducing a new identity to represent all elements of the enlarged organisation following its acquisition of Raines Dairies last year.

The new image has been created by Springetts. According to Springetts director Andy Black, “Whereas the old identity was purely functional, the new identity has been structured to give equal platform to all parts of the organisation.”

YDC marketing director Jamie Robinson adds: “Our focus is on presenting YDC as a contemporary dairy company that combines the brand development and innovation expertise of Yoplait Dairy Crest with the production capabilities and reputation of Raines.”

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