Science Learning Centres, the Government’s latest education initiative, launches across Britain this month with a brand created by 35.
The organisation, a £50m joint initiative between the Department for Education and Skills and the Wellcome Trust, is responsible for attracting teachers into science disciplines and helping support them throughout their careers. It has ten centres nationwide that open to teachers from October.
The group, which was appointed in late summer 2003, won the project after a three-way pitch against The Partners and Brand Guardians.
Its work encompasses a marque and visual language, brand guidelines and applications ranging from corporate literature and stationery to advertising and a website, www. sciencelearningcentres.org.uk.
Science Learning Centres communications manager Nicola Hern says the organisation was launched after science education reviews identified a ‘need to give teachers more innovative training’.
Hern says 35 was briefed to create a brand that enabled the ten regional centres to have a ‘distinct, local identity, but also a strong family look for the network’.
The group was also briefed to ‘make sure the brand didn’t look like a Government or education initiative. It needed a corporate, aesthetically pleasing and inspirational [message],’ says Hern.