Springetts has revamped packaging for Diary Crest’s milkshake brand Frijj. The work is designed to give the brand a ‘more grown-up’ look and help reposition it to an older 16- to 24-year-old male audience, says Springetts managing director Andy Black.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.