Blast has designed an identity for start-up performing arts education company Artis.
The company, which has been established to supply specialist teachers to primary schools, is chaired by Sir Michael Bichard and aims to teach performing arts skills to 5- to 7-year-old children using music, drama and dance.
‘Reading and writing has been very much the centre of the curriculum recently and the creative part of children’s learning experience has been pushed to the margins. We want to move it back to the heart of education,’ says Artis chief executive Rebecca Boyle.
According to Blast associate director Christian Eves, the group was briefed to create an identity that reflects ‘the passion, excitement and involvement of the performing arts’, without being specific about the medium.
‘It’s a tangible offer, but creativity means something different to everyone and we wanted to express that in the identity,’ he explains.
It uses typographical onomatopoeia printed in fluorescent colours to ‘evoke the emotion of the performing arts and deliver a feeling of excitement and energy’, adds Eves.
The words change for each application, with door signage using ‘knock, knock’ and business cards reflecting the company’s Paddington Station location in London with ‘choo choo’.
The company name is represented in the dark blue corporate colour, conveying a sense of seriousness, he says.
The work, which launches this month, has been applied to stationery, signage, a website, www.artiseducation.com, and print applications. The group was appointed in January following a three-way credentials pitch.