McDonald’s restaurants have new customer information literature designed by Paper White. The three leaflets had to be attention-grabbing to compete with the bright and busy restaurant interiors, says a McDonald’s spokeswoman. Paper White designer Juliet
Husband adds: ‘The design has bold colours and simple imagery. We had to make people want to pick the leaflets up.’ The group broke down the text into ‘bite-sized chunks of informal information’ to maximise accessibility, says a Paper White spokeswoman. The images have been enlarged to form a wall panel in the restaurants.